BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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increase customer loyalty.
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assist business decision making.
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track customer information.
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help employees perform more efficiently.
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Detailed explanation-1: -Customer relationship management was popularized in 1997, due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999.
Detailed explanation-2: -A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location-and make information about every customer interaction available to anyone at your company who might need it.
Detailed explanation-3: -Using a CRM is the number-one way to keep track of your clients. The leading CRM vendors are Salesforce and Microsoft Dynamics. However, small business owners may also want to look at smaller providers such as Zoho or Insightly. Some CRMs may provide more features than you might be using in your business.
Detailed explanation-4: -Act went through many name changes and acquisitions, but is still around today. While the acronym ACT stood for “Automated Contact Tracking” early in its product life, it could well be regarded as the first automated CRM.