The bottom-up view of CRM that focuses on extracting consumer data for strategic and tactical purposes is

CUSTOMER RELATION MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The “bottom-up” view of CRM that focuses on extracting consumer data for strategic and tactical purposes is

A	Strategic
B	operational
C	Analytical
D	Marketing

Explanation:

Detailed explanation-1: -Analytical CRM systems. Analytical CRMs have the primary focus of helping you analyze the customer data you have to gain important insights. Digital tools and platforms now make it easy to collect large quantities of data.

Detailed explanation-2: -Analytical: Analytical CRM focuses on the intelligent mining of customer-related data for strategic or tactical purposes.

Detailed explanation-3: -Analytical-CRM-term definition Contrary to operative CRM, analytical CRM focuses on the exact analysis and enrichment of all data. This means that data is not just collected, but runs through various processes to glean valuable information.

Detailed explanation-4: -Analytical CRM is based on data mining and data interpretation. It’s used to analyze customer sales data, payment and credit history, and evaluate customer response to marketing campaigns.

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BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT