BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Detailed explanation-1: -There are three phases mentioned in the evolution of CRM: (1) Reporting, (2) Analyzing and (3) Predicting. Reporting allows organizations to identify customers through applications. Analyzing gives the organization an idea of who their best customers are to target them.
Detailed explanation-2: -How Did CRM Evolve Over Time? The advent of CRM happened somewhere around the late 1950s and continued to see a consistent growth till the 1970s. With the onset of the 1980s Sales reps launched into Database Marketing marking a significant shift from direct marketing.
Detailed explanation-3: -There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting.
Detailed explanation-4: -5 Stages to the Evolution of CRM Software.
Detailed explanation-5: -CRM predicting technologies help organizations make predictions regarding customer behavior such as which customers are at risk of leaving.