BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What do you call the data accumulated for CRM?
A
Customer popsicle
B
Customer lifecycle
C
Customer business cycle
D
Customer circle of life
Explanation: 

Detailed explanation-1: -The cumulative value of all the funds a customer spends with a company is known as their “customer lifetime value (CLV)” or “customer life cycle value”.

Detailed explanation-2: -In customer relationship management (CRM), customer lifecycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

Detailed explanation-3: -Customer data includes the behavioral, demographic, and personal information businesses collect from their audience. Brands collect customer data to better understand, communicate, and engage with target customers.

Detailed explanation-4: -Customer Lifecycle Stage: Reach, Acquisition, Conversion, Retention.

Detailed explanation-5: -CRM systems start by collecting a customer’s website, email, telephone, and social media data-and more-across multiple sources and channels.

There is 1 question to complete.