BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Increased use of social media
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Increased application usage
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Access convenience and self-service awareness
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Increasing individualism
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Detailed explanation-1: -Individualistic cultures emphasize attributes like uniqueness or individuality; personal goals; independence, self-reliance, self-sufficiency; and privacy. Many Western countries tend to be individualist.
Detailed explanation-2: -As the researchers reported in the journal Psychological Science, individualism has increased by roughly 12 percent worldwide since 1960. This increase appears to be due mostly to increasing socio-economic development, including higher incomes, more education, urbanization, and a shift toward white-collar jobs.
Detailed explanation-3: -In this study, we focus on the composite construct of individualism, as it appears more closely related to luxury consumption behavior. Individualism is “a cultural pattern in which an autonomous self is postulated. The self is independent and different from the self of others” (Singelis et al., 1995, p. 245).