BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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image benefit
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time cost
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energy cost
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personnel benefit
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Detailed explanation-1: -CPV is a merit of what customers and prospects think of your product or service and how much they are willing to pay for it. In other words, to what extent your product meets the customer’s criteria compared to its costs = perceived benefit minus price paid.
Detailed explanation-2: -Personnel benefit-the value added by company representatives during the sales process to overcome customer objections and facilitate a sale. Image benefit-the perceived value to a customer of increased image and reputation achieved by being seen to own and use the product.
Detailed explanation-3: -Determinants of customer perceived value Product performance – This includes the benefits of the item’s features, durability, model, design, and reliability. For service, it is how quickly and precisely the company provides a satisfactory solution for customers.
Detailed explanation-4: -There are three main factors that affect the customer value: cost, benefits, and perceived benefits. The more benefits a customer perceives, the more they will be willing to pay for something.