BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why did sales not meet forecasts?
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What customers are at risk of leaving?
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What is the total revenue by customer?
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All of the above
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Detailed explanation-1: -CRM predicting technologies – Help organizations make predictions regarding customer behavior such as which customers are at risk of leaving.
Detailed explanation-2: -CRM predicting technologies help organizations identify their customers across other applications.
Detailed explanation-3: -CRM Predicting technologies are the ones that help an organization to predict the behavior of the customers like which customers are unsatisfied and are on a verge of leaving. Hence, when a organization asks questions like ‘which customers are at risk of leaving, it is involved in CRM predicting technologies.
Detailed explanation-4: -Answer and Explanation: The answer is c. CRM systems enable the marketer to track competitors’ sales performance in order to monitor market share performance of the firm’s products.