BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Need for achievement (N-Ach) is an individual’s desire for significant accomplishment, mastering of skills, control, or high standards. The term was first used by Henry Murray and associated with a range of actions. These include: “intense, prolonged and repeated efforts to accomplish something difficult.

Detailed explanation-2: -Need for achievement is the desire to obtain excellent results by setting high standards and striving to accomplish them. It is a consistent concern with doing things better.

Detailed explanation-3: -Need achievement theory (McClelland, 1961; Atkinson, 1974) The aim of need achievement theory is to explain why certain individuals are more motivated to achieve than others. It is based on two psychological principles: the motive of an individual to achieve success and the motive of an individual to avoid failure.

Detailed explanation-4: -The theory adopts an interactional model and considers that achievement motivation results from the interaction of five components: personality factors, situational factors: resultant or behavioural tendencies, emotional reactions, and achievement related behaviour.

Detailed explanation-5: -For instance, someone with a need for achievement may be in the wrong career field and unable to perform to the level worthy of recognition. An example would be a 5-ft-tall basketball player with poor leaping ability, ball handling abilities, and passing skills.