BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

ENTREPRENEURIAL DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
There are four main bases of market segmentation which consist of:-(C2)
A
Location, age, gender and demography
B
Age, gender, location and salary
C
Geographic, psychographic, macroscopic and microscopic
D
Geographic, demographic, behavioural and psychographic
Explanation: 

Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-2: -There are six major types of demographic segmentation: Age, gender, occupation, income, education, and family status. However, you can target other demographics that suit more the product or service you offer, such as ethnicity or religion.

Detailed explanation-3: -Segmentation variables refer to the factors marketers use to categorize their audience into different groups. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits.

Detailed explanation-4: -There are three main types of segmentation bases. Each works well with different businesses and industries, so it’s essential to consider your options before deciding on the best for your needs. The three main types of market segmentation are demographic, psychographic, and behavioral.

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