BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

ENTREPRENEURIAL DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Trademarks relate to ____
A
Practice and knowledge acquired through experience
B
The protection of proprietary information of commercial value
C
The right to reproduce ones own original work
D
Brand identity
Explanation: 

Detailed explanation-1: -A trademark protects your brand identity, the symbols, logos, terms, catch phrases, names and other imagery that represent your goods and services. A copyright is legal protection over works of authorship.

Detailed explanation-2: -A brand identity comprises the name, trademark, logo, slogan and other indicia of the brand, such as color scheme (collectively, the brand). Most of this is protectable under trademark law in every country and jurisdiction.

Detailed explanation-3: -Trademarks are a distinct form of property, which are entitled to protection under the law, irrespective of its value in money so long as it has some business or commercial value.

Detailed explanation-4: -In legal terms, a trademark is meant to protect intellectual property which is associated with the identity of an enterprise. As discussed above, a trademark is used to distinguish one brand from another and can take the form of a slogan, word, logo, symbol and several other elements.

Detailed explanation-5: -A brand name may be a company name or a name ascribed to a particular product or service. It is what the company uses to represent its goods and services and what consumers use to refer back these goods and services to their source. A trade mark is an intellectual property right that protects a brand.

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