BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

ENTREPRENEURIAL DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as ____
A
conglomerate diversification.
B
horizontal integration.
C
vertical integration.
D
concentric integration.
Explanation: 

Detailed explanation-1: -Answer. Answer: Horizontal integration occurs when a firm enters a new business (either related or unrelated) at the same stage of production as its current operations.

Detailed explanation-2: -Answer: Concentric Diversification: It is similar to related diversification, wherein the new business entered into by the firm is associated with the existing business by way of process, technology or market.

Detailed explanation-3: -Horizontal diversification is when you acquire or develop new products or services that are complementary to your core business and appeal to your current customers. For example, an ice-cream business adds a new type of confectionary into its product line.

Detailed explanation-4: -The correct answer is Net present value technique may be defined as the Excess of present value of project cash inflows over that of out flows.

Detailed explanation-5: -Resource sufficiency implies the availability or otherwise of plant and machinery and technical knowledge on how to produce the product.

There is 1 question to complete.