BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

ENTREPRENEURIAL DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which one of the following is an important source of idea generation due to their familiarity with the needs of market?
A
Existing products and services
B
Distribution channels
C
Federal government
D
Consumers
Explanation: 

Detailed explanation-1: -Expert-Verified Answer. Market research is an important source of Idea generation due to familiarity with the needs of the market.

Detailed explanation-2: -Employees and the research & development department of the company are great internal sources. Whereas, external sources are also very helpful. These are customers, suppliers, competitors, distribution channels, government, educational institutions, and focus groups.

Detailed explanation-3: -A common form of idea generation is brainstorming. While brainstorming is a good method for listing various solutions to problems or beginning the creative process, you can consider using other techniques in some situations.

Detailed explanation-4: -The Distribution channels give suggestions for new product and als help to market new products. The distribution channels are chosen for providing ideas for new products because they are more familiar and have more understanding on the market needs.

Detailed explanation-5: -ANSWER:) Consumer is not a source of idea generation.

There is 1 question to complete.