BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Location decisions
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Competition
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Economies of scale
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Diseconomies of scale
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Detailed explanation-1: -Globalisation has broadened the horizons of B2B marketing by breaking down the borders between countries and extending the reach to foreign clientele. Access to mass markets can lead to increased sales for businesses, while consumers can benefit from full product variety and competitive pricing.
Detailed explanation-2: -Globalization in marketing is defined as the process of promoting products and services to global markets. It is important for companies to understand how they fit within the market and what target markets they should focus on.
Detailed explanation-3: -Globalization Marketing Approach In other words, it is a strategic approach of making your products or services acceptable to all parts of the world. So unlike localization, you don’t specialize in one area but rather make your product widely acceptable to different cultures and parts of the world.