BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Using the same marketing mix in every country.
|
|
|
Tailoring the marketing mix based on the target market.
|
|
|
Only advertising internationally.
|
|
|
Do what McDonald’s does.
|
Detailed explanation-1: -Pan-global Marketing: Adopting a standardized product across the globe as if the whole world were a single market – selling the same goods in the same way everywhere. Global Localization: Adapting the marketing mix, including differentiated products, to meet national and regional tastes and cultures.
Detailed explanation-2: -Global Marketing combines the promotion and selling of goods and services with an increasingly interdependent and integrated global economy. It makes the companies stateless and without walls. The 4P’s of Marketing − product, price, place, and promotion − pose many challenges when applied to global marketing.
Detailed explanation-3: -The international marketing mix strategy involves the use of different marketing instruments to achieve positive financial results by a company operating on international or global markets. These instruments include product, price, distribution, and promotion.
Detailed explanation-4: -International marketing involves the marketing tactics adopted by knowledgeable marketers in different countries specific to the markets of those countries. Global marketing, on the other hand is a marketing concept which involves the marketing efforts put in for the unique worldwide market.