BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is a more market-based strategy. Goods can be targeted to meet the needs of local consumers. Problems of translations, and breaking local laws, can be avoided. It can gain a competitive advantage over competitors.
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Global media can be used to present a single brand image. Huge economies of scale can be obtained due to the production of a single product. It recognises the importance of globalisation and the merging of cultures
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Detailed explanation-1: -Easier interaction with your brand Content localization makes your online presence available in multiple languages, across all channels, and ensures that your company will be able to reach more people where they live and work.
Detailed explanation-2: -Localization. Compared to translation, which only changes the language your site is in, localization adapts everything in your content that has meaning: images, colors, layout, visual queues, linguistic nuances and more. Localization is the best way to make sure your marketing feels native to new audiences.
Detailed explanation-3: -Localization can help you make the details of your product packaging, product ingredients, brand names and so on appropriate for your target market. With an effective content localization strategy, your company can enter a new market more easily and quickly.
Detailed explanation-4: -Global localization is the business practice of adapting a brand’s message or product to the local language, culture and customs. Benefits of implementing global localization techniques include gaining an edge over the competition, building customer loyalty and increasing revenue.