BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Channel captain
|
|
Channel boss
|
|
Marketing captain
|
|
Marketing intermediary
|
Detailed explanation-1: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen.
Detailed explanation-2: -What are intermediaries in business? A business intermediary acts as a liaison between manufacturers and consumers. Business intermediaries are external professionals or companies who deliver or otherwise sell another company’s products to customers.
Detailed explanation-3: -There are four main types of intermediaries including agents and brokers, wholesalers, distributors, and retailers.
Detailed explanation-4: -The term “distribution channel” refers to the methods used by a company to deliver its products or services to the end consumer. It often involves a network of intermediary businesses such as manufacturers, wholesalers, and retailers.
Detailed explanation-5: -Direct distribution channels The manufacturer or producer sells directly to the end consumer. The direct form of distribution is typically used by producers or manufacturers of niche and expensive goods and items that are perishable.