BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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total cost of goods sold
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home country values
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competitor stance
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culture of the other country
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global resources
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Detailed explanation-1: -Self Reference Criterion is often defined as an unconscious reference to one’s own cultural values, experiences and knowledge as a basis for decisions. That is to say that one’s own culture or company knows the best how to do things (citeman.com).
Detailed explanation-2: -In local markets on the basis of self-reference criterion; the marketer can predict the future responses of customers to a particular product but in the markets of some other country or culture the responses of customers will be based on their unique cultural environment.
Detailed explanation-3: -Self-Reference Criterion (SRC) is defined as “the unconscious reference to one’s own cultural values” (Lee 1966: 106). Download conference paper PDF. There are many examples where markers have been able to successfully overcome the challenges encountered when tackling nondomestic markets.
Detailed explanation-4: -A self-reference criterion is closely related to ethnocentrism.