BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Individualism / collectivism Index: The Individualism / Collective index refers to the preference for behavior that promotes one’s self interest.

Detailed explanation-2: -The Individualism/Collective Index, identified by Geert Hofstede, refers to the preference for behavior that promotes one’s self-interest.

Detailed explanation-3: -Cultural Dimension 2: Individualism and Collectivism Individualism refers to the degree to which a society focuses on the relationship of the individual to the group. Collectivism refers to the degree to which a society focuses on the relationship of the group as a whole.

Detailed explanation-4: -Individualism vs. Collectivism Individualism indicates that there is a greater importance placed on attaining personal goals. A person’s self-image in this category is defined as “I.” Collectivism indicates that there is a greater importance placed on the goals and well-being of the group.

Detailed explanation-5: -In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist societies people belong to ‘in groups’ that take care of them in exchange for loyalty. India, with a rather intermediate score of 48, is a society with both collectivistic and Individualist traits.