BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -International marketing involves the marketing tactics adopted by knowledgeable marketers in different countries specific to the markets of those countries. Global marketing, on the other hand is a marketing concept which involves the marketing efforts put in for the unique worldwide market.

Detailed explanation-2: -The main difference between global and international marketing is while global marketing offers different markets the same products and services, international marketing adapts the products and services to the local environment.

Detailed explanation-3: -What is International Marketing? International marketing, also known as global marketing, involves marketing products to people across the world.

Detailed explanation-4: -Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives".