BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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International markets are attractive for a number of reasons. A global company can enjoy a number of benefits including:
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A larger target market, rapid growth in sales revenue, economies of scale, spreading risk, increased brand reputation, access to a global network
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Social and cultural differences, legal differences, economic differences, political, ethical and technological reasons.
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Explanation:
Detailed explanation-1: -Why is international marketing important? International marketing is important because it opens your business to larger, international audiences. On a brand level, international marketing is an opportunity for wider exposure, product awareness, and increased sales.
Detailed explanation-2: -A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at coordinating a company’s marketing efforts in markets in these countries. A GMS does not necessarily cover all countries but it should apply across several regions.
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