BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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home-country variable
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foreign environment controllable.
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domestic environment uncontrollable.
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foreign environment uncontrollable.
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domestic environment controllable.
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Detailed explanation-1: -The domestic environment uncontrollables include political/legal forces, economic climate, and competition that can have a direct effect on the success of a foreign venture.
Detailed explanation-2: -The important factors in the uncontrollable international environment include: political/ legal forces, economic forces, competitive forces, level of technology, and structure of distribution, cultural forces, geography and infrastructure.
Detailed explanation-3: -In general, people tend to react on the basis of the knowledge that they have already acquired and naturally think instinctively. Therefore, when faced problem or situation in another culture, the tendency is to react too instinctively and refer to one’s SRC for a solution.
Detailed explanation-4: -Which firm has a better chance of accelerating the internationalization process? Box-Co has key managers well-networked internationally. Domestic marketing is when commercialization of goods and services are limited to the home country only.