BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Detailed explanation-1: -John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision. A foreign company is always subject to the political whims of the local government to a greater degree than a domestic firm.
Detailed explanation-2: -A self-reference criterion is closely related to ethnocentrism.
Detailed explanation-3: -However, there are some differences, many of which are centered on environmental factors which affect international marketing: (a) the economic environment, (b) the competitive environment, (c) the cultural environment, (d) the political/legal environment, and (e) technological environment and the ethical environment.
Detailed explanation-4: -These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology.