BACHELOR OF BUSINESS ADMINISTRATION

Previous
Next

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
QuikCute is a hair care supply company in the United Kingdom. When QuikCute ventured into the Chinese market by setting up a manufacturing plant in China, the activists in China rallied against the company claiming that it was exploiting the cheap labor available there. They demanded that the manufacturing plant be closed down. Which foreign environment uncontrollable is posing a challenge for QuikCute?
A
sales measures
B
competitive forces
C
marketing concepts
D
level of technology
E
political/legal forces
Explanation: 

Detailed explanation-1: -The domestic environment uncontrollables include political/legal forces, economic climate, and competition that can have a direct effect on the success of a foreign venture.

Detailed explanation-2: -The most common goal of companies going international is to acquire more customers, boost their sales, and increase their revenues. By entering a new country, your company gets access to customers that were not on your radar yet.

Detailed explanation-3: -International marketing is the marketing of products or services outside of your brand’s domestic audience. Think of it as a type of international trade. By expanding into foreign territories, brands are able to increase their brand awareness, develop a global audience, and of course, grow their business.

Detailed explanation-4: -Which of the following statements is true about a company in the no direct foreign marketing stage? The company does not actively seek customers outside national boundaries.

There is 1 question to complete.
Previous
Next