BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The ____ is the communication channel used by the advertiser to convey a message.
A
medium
B
message
C
copy
D
graphic
Explanation: 

Detailed explanation-1: -A communication channel is the medium, mean, manner or method through which a message is sent to its intended receiver. The basic channels are written (hard copy print or digital formats), oral or spoken, and electronic and multimedia.

Detailed explanation-2: -The channels in the advertising communication system include television, radio, newspapers, magazines, billboards, e-mail, online advertising and so on. The impact and intensity of communication may differ from one media to another.

Detailed explanation-3: -A medium in communication is a system or channel through which a speaker or writer addresses their audience. It’s an outlet that a sender uses to express meaning to their audience, and it can include written, verbal or nonverbal elements. A communication medium can either be virtual or physical.

Detailed explanation-4: -In a nutshell, communication channels are mediums through which you can send a message to its intended audience. For example, phone calls, text messages, emails, video, radio, and social media are all types of communication channels.

There is 1 question to complete.