BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The BOP (or bottom-of-the-pyramid) market refers to the four billion to five billion people living on less than $2 per day. When businesses get involved in BOP economies, they can stimulate the creation of new services and products.

Detailed explanation-2: -Bottom of the pyramid market would be any market where an individual income lies below $1500. It consists of more than four billion people in the world. The market is characterized by the fact that people want maximum utility and highly price-sensitive.

Detailed explanation-3: -bottom of the pyramid (BOP), also called base of the pyramid, term in economics that refers to the poorest two-thirds of the economic human pyramid, a group of more than four billion people living in abject poverty.

Detailed explanation-4: -The base of the economic pyramid is by far the largest percent of the population and market in India. The McKinsey report states that as of 2005 1.05 billion people (or 5 out of 6 Indians) were BoP, living on an annual household income of less than INR 200, 000 per year or 16, 667 per month.

Detailed explanation-5: -surgery (Aravind Eye Care System); less than $0.01 per minute of cell phone time (Airtel); a modern, well-appointed 20-dollar hotel room (Ginger); and a supercomputer (Eka) that costs less than $40 million to develop: These are all part of an emerging phenomenon of innovations from the bottom of the pyramid (BOP).