BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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is specified by the Government
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depends solely on the customer
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depends on manufacturer’s specifications
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is defined by universal quality standards
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Detailed explanation-1: -The perceived quality depends on the attributes of the product, which can be divided into intrinsic (the characteristics themselves) and extrinsic (the values surrounding the product, such as packaging, branding, advertising promotion, etc.).
Detailed explanation-2: -Perceived Quality, A Definition Perceived Quality is the impression of excellence that a customer experiences about a product, brand or business, derived through sight, sound, touch, and scent.
Detailed explanation-3: -The term “perceived quality” refers to the quality that customers recognize via the look, touch and feel of a car. For example, in a showroom, the customer would first take a glance around the car, then open the door, sit on the seat, and check the quality of the details.
Detailed explanation-4: -Perceived product quality may be defined as the way in which a customer views a product’s brand equity and overall superiority compared to the available alternatives (Aaker, 1991; de Chernatony, 2009; Richardson, 1997).