BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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consumer cynicism and home country attitudes
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consumer cynicism and the factors that create international marketing complexity
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market segmentation and level of host country investment
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the drivers of globalization and expatriate knowledge of foreign country
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the drivers of globalization and the factors that create international marketing complexity
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Detailed explanation-1: -Some of the factors include: cost; price elasticity of demand; competition; nature of products or industry; exchange rate fluctuations; distribution system; location of production facility; location and environment of the foreign market; and government regulations in the foreign market.
Detailed explanation-2: -What are the five factors that create international marketing complexity? Answer: The five factors that create international marketing complexity are: culture, language, political and legal systems, economic systems, and infrastructure.
Detailed explanation-3: -The primary obstacles to success in international marketing are a person’s self-reference criterion (SRC) and associated ethnocentrism.
Detailed explanation-4: -An adaptation strategy involves changing the elements or components of the marketing mix to fit needs, real or perceived, in particular country markets (Keegan and Green 2000, pp. 395–402). In short, specific activities are performed differently across foreign markets.