BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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types of goods and services a company produces.
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level of government involvement a company must endure to sell globally.
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environment within which the marketing plans must be implemented.
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total cost of goods sold.
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domestic competitive market.
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Detailed explanation-1: -Domestic marketing refers to marketing within the geographical boundaries of the nation. International marketing means the activities of production, promotion, distribution, advertisement and selling are extend over the geographical limits of the country.
Detailed explanation-2: -Although both use all the basic marketing principles, international marketing is more challenging and requires more commitment from the company because of the uncertainty and differences in laws and regulations in the global market while domestic marketing deals only with the laws and regulations of one country. 6.
Detailed explanation-3: -It is erroneous to state that domestic marketing and international marketing are similar in nature but not in scope. This is not unlike stating that national marketing and local marketing, except for the scope, are similar. International marketing is not domestic marketing on a larger scale.
Detailed explanation-4: -The only difference between domestic marketing and international marketing is that the activities take place in more than one country. Therefore, the marketing task is the same throughout the world. Business goal is to make a profit by promoting, pricing, and distributing products for which there is a market.