BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Wal-mart purchases products from Kraft to sell in their retail stores. The products move from Kraft in Glenview, IL to a Kraft distribution center in Raleigh, NC to a Wal-mart distribution center in Shelby, NC to a local Wal-mart store in Charlotte, NC. This channel of distribution is considered:
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A long channel of distribution
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A short channel of distribution
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A direct channel of distribution
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A mid-length channel of distribution
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Explanation:
There is 1 question to complete.