BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary and secondary research
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Exporting, agents, franchising, strategic alliances, joint ventures, direct investment
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Start up capital, venture capitalist, business angels, overdrafts, loans
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Detailed explanation-1: -When considering entering international markets, there are some significant strategic and tactical decisions to be made. Exporting, joint ventures, direct investment, franchising, licensing, and various other forms of strategic alliance can be considered as market entry modes.
Detailed explanation-2: -The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing. Each of these entry vehicles has its own particular set of advantages and disadvantages.
Detailed explanation-3: -There are a variety of ways in which organisations can enter foreign markets. The three main ways are by direct or indirect export or production in a foreign country (see figure 7.2). Exporting is the most traditional and well established form of operating in foreign markets.