BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When consumers started using cell phones, it became evident to technology corporations that helping consumers find a way to “shop” on their phone would be a well-accepted practice. As a result, “apps” became an adaptation to this new cell phone environment. These “apps” are an example of
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acculturation
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socialization
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innovation
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assimilation
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congruence
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Explanation:
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