BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The general attitude of a company’s senior management team is that nationals from the company’s native country are more capable to drive international activities forward as compared to non-native employees working at its subsidiaries.

Detailed explanation-2: -Ethnocentric Approach: Ethnocentric approach or home country orientation is the approach where a company simply markets its product or services internationally in the same manner as they do domestically. Companies believe that consumer’s needs and market conditions are more or less homogeneous in international markets.

Detailed explanation-3: -For instance, if a consumer group is highly ethnocentric, they would prefer to buy domestic products to international or multinational product. Or they may prefer to buy products from the country which have the same or similar ethnocentric attributes.

Detailed explanation-4: -What are the Types of International Marketing? International businesses looking to sell their products or service in a new country usually start with export or licensing. Besides these options, other international marketing types include contract manufacturing, joint venture, and foreign direct investment (FID).

Detailed explanation-5: -The polycentric approach to recruitment means that we hire locals to fill our positions in a host country. For example, we could advertise on local job boards or create a contract with a local recruitment agency.