BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

INTERNATIONAL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following buys products and services from the manufacturer and then resells them to retailers?
A
consumer
B
wholesaler
C
franchiser
D
exporter
Explanation: 

Detailed explanation-1: -Wholesaling is the act of buying goods in bulk from a manufacturer at a discounted price and selling to a retailer for a higher price, for them to repackage and in turn resell in smaller quantities at an even higher price to consumers.

Detailed explanation-2: -In addition, the wholesaler might buy products directly from manufacturers–as well as from other distributors–and then sell the products to retailers. A manufacturer might also work with multiple distributors and wholesalers, and might even sell directly to retailers or customers.

Detailed explanation-3: -A retailer buys from wholesalers and producers in large quantities and sells to consumers in small quantities. This helps them make some profit. Q.

Detailed explanation-4: -Retailer. The retailer buys products from the wholesaler or distributor and sells those products in small quantities to customers. That makes the retailer the final link with the customer in the sales chain.

Detailed explanation-5: -Wholesalers operate as middlemen between product manufacturers and retailers or other businesses. They make a profit by buying products in bulk at a discount and reselling them in smaller quantities at a higher price to individual retailers.

There is 1 question to complete.