BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Answer: The promotional mix includes advertising, sales promotion, personal selling, direct marketing, and public relations programs. Promotion incorporates all of the elements of the promotional mix, which consists of all of the activities that transmit messages about a product’s value. 4.

Detailed explanation-2: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.

Detailed explanation-3: -Three of the five promotional elements-advertising, sales promotion, and public relations-are often said to use mass selling. Mass selling refers to the promotional element that reaches out to groups of prospective buyers, rather than making individual contact with each potential buyer.

Detailed explanation-4: -The five tools of the promotion mix include advertising, personal selling, sales promotions, direct marketing, and public relations (PR).