BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The correct option is true. Customer relationship management (CRM) is customer-dedicated software that collects all information of the existing and target customers in its database. CRM also identifies customers’ needs by tracking their browsing history and sending notifications as per their tastes and preferences.

Detailed explanation-2: -It improves the relationship between customer and sales life cycle. It is supportive to gather customer information, streamline communication, improve Communication & track customers record. e) Data Reporting-It means translates raw data into information.

Detailed explanation-3: -Answer and Explanation: The answer is c. CRM systems enable the marketer to track competitors’ sales performance in order to monitor market share performance of the firm’s products.