BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Quantitative Information – Involves a measurable quantity-numbers are used. Some examples are length, mass, temperature, and time. Quantitative information is often called data, but can also be things other than numbers. Qualitative Information – Involves a descriptive judgment using concept words instead of numbers.

Detailed explanation-2: -A rule of thumb for deciding whether to use qualitative or quantitative data is: Use quantitative research if you want to confirm or test something (a theory or hypothesis) Use qualitative research if you want to understand something (concepts, thoughts, experiences)

Detailed explanation-3: -Surveys (questionnaires) can often contain both quantitative and qualitative questions. The quantitative questions might take the form of yes/no, or rating scale (1 to 5), whereas the qualitative questions would present a box where people can write in their own words.

Detailed explanation-4: -Quantitative data is information about quantities, and therefore numbers, and qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.