BUSINESS ADMINISTRATION
MANAGEMENT INFORMATION SYSTEM
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Social media posts
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Clickstream
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Arrest records
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All of the above
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Detailed explanation-1: -Companies use cookies to know where customers have been on the web, what they’ve searched for, what websites they have visited, and more. Companies often use email tracking to learn that someone has opened an email, in what location and on what type of device.
Detailed explanation-2: -Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived. The type of research data you collect may affect the way you manage that data.
Detailed explanation-3: -Under the main three basic groups of research methods (quantitative, qualitative and mixed), there are different tools that can be used to collect data. Interviews can be done either face-to-face or over the phone.
Detailed explanation-4: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.