BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Starbucks’ brand identity begins with a green logo in a circular shape. The green color elicits nature, tranquility, and health in the person who drinks Starbucks. In 2011, Starbucks took the bold approach to completely remove the outer ring of their logo that had the Starbucks name.

Detailed explanation-2: -By opting for the more invigorating shade of green, Starbucks ensured that its logo would stand out wherever it was emblazoned. This was important for a company with a presence across the world. “Our green is iconic, ” the Starbucks website reads.

Detailed explanation-3: -Green branding evokes the feelings of something being clean, new and fresh. These positive attributes make it a great choice for food-related brands and restaurants. Companies using green in their branding efforts: Subway, Tic Tac, Heineken.

Detailed explanation-4: -Their brand strategy is built around two main pillars: customer experience and quality. Starbucks has increased the perceived value of its brand by providing a unique, consistent “Starbucks experience.” As a result, customers are willing to pay a higher price for a cup of Starbucks coffee.

Detailed explanation-5: -Starbucks continues to enjoy its success because of three key factors: a strong visual identity, a compelling brand story, and the commitment always to put its customers at the heart of its business. And of course, a good cup of coffee. So, when developing your brand, remember to learn from Starbucks.