BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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.... data are data that were collected for another purpose and already exist.
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Secondary
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Primary
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Primitive
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Cross-sectional
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Ordinate
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Explanation:
Detailed explanation-1: -Secondary data is data that has already been collected by someone else, or data you have already collected for another purpose. Collecting primary data is more time consuming, work intensive, and expensive than collecting secondary data.
Detailed explanation-2: -Secondary data refers to data that is collected by someone other than the primary user. Common sources of secondary data for social science include censuses, information collected by government departments, organizational records and data that was originally collected for other research purposes.
Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.