BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One-to-one marketing
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Gender marketing
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Group marketing
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Mass marketing
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Detailed explanation-1: -What is mass marketing? Mass marketing means that all customers are treated the same. It may sound attractive because it simplifies the business, but generally unrealistic.
Detailed explanation-2: -What Is Mass Marketing? Mass marketing (or undifferentiated marketing) is a business marketing approach that seeks to advertise to the widest possible customer base, up to and including the entire market available.
Detailed explanation-3: -Mass market means the whole market is treated as the target market where any segmentation is not occurred, wide-range of customers’ are targeted by the marketers’.
Detailed explanation-4: -A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs.
Detailed explanation-5: -Mass marketing is the process of appealing to an entire market rather than one targeted group. The marketing technique uses mass distribution and mass media to reach the widest audience possible. Mass marketing aims to advertise to the highest number of potential customers.