BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Production
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Marketing
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Social Marketing
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Product
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Detailed explanation-1: -Question: Point of view lays stress upon customer’s welfare.
Detailed explanation-2: -The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner so that the long-term well-being of the consumers and the society is taken care of.
Detailed explanation-3: -The focus of marketing is on the satisfaction of the needs and wants of individuals and organizations. Market offering refers to a complete offer for a product or service, having given features like size, quality, taste etc. at a certain price, available at a given outlet or location.
Detailed explanation-4: -Social marketing is concerned with the application of marketing knowledge, concepts and techniques to enhance social as well as economic ends. It is also concerned with analysis of the social consequences of marketing policies, decisions and activities.