BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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product mix
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marketing mix
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company
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service
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Detailed explanation-1: -Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.
Detailed explanation-2: -Width, also known as breadth, refers to the number of product lines offered by a company.
Detailed explanation-3: -Product Mix:-A product mix is the set of all the products offered for sale by a company. The structure. of product mix has width, depth, length and consistency.
Detailed explanation-4: -Companies often expand their offerings by adding to existing product lines because consumers are more likely to purchase products from brands with which they are already familiar. A company’s blend of product lines is known as its product mix or product portfolio.