BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -If you want to build a business that extends beyond the simple products/services you sell you need a strong brand.

Detailed explanation-2: -The goal of branding is to make potential customers positively think of the business and to differentiate it from its competitors. There are many benefits of effective branding, including increased name recognition, customer loyalty, and brand equity. A solid brand can also help attract new customers and boost sales.

Detailed explanation-3: -A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Detailed explanation-4: -Authenticity used to mean a product was made by the person whose name was on the label. Now it means the product is real, not as opposed to fake, but as the opposite of cynical.

Detailed explanation-5: -Marketing is an investment into the brand and its future. An investment, on the other hand, is spend that is expected to return value. It’s stocks, products, resources that scale and solutions and services that deliver a return to the business – known as return on investment (ROI).