BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A business uses a ____ strategy to convince customers to select its product over its competitors’ products.
A
Product
B
Price
C
Place
D
Promotion
Explanation: 

Detailed explanation-1: -Successful product differentiation leads to brand loyalty and an increase in sales. A product differentiation strategy involves identifying and communicating the unique qualities of a product or company while highlighting the distinct differences between that product or company and its competitors.

Detailed explanation-2: -A business uses product promotion * to convince prospects to select its products or services instead of a competitor’s. A promotion method businesses use to convince consumers to select its products or services. Institutional promotion fosters a favorable image for the company.

Detailed explanation-3: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Detailed explanation-4: -A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

Detailed explanation-5: -A pull promotional strategy uses advertising to build up customer demand for a product or service. For example, advertising children’s toys on children’s television shows is a pull strategy.

There is 1 question to complete.