BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company can differentiate itself in the following aspects to gain competitive advantage:(select all possible answers)
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Physical fitness
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Service
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Location
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Image
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Explanation:
Detailed explanation-1: -Competitive differentiation is how a company’s product or service is distinct from what its competitors offer. It is based on what customers value, such as functionality, brand, pricing, or customer service. The role of marketing is to make sure that potential buyers understand what sets an offering apart.
Detailed explanation-2: -The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.
Detailed explanation-3: -Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price.
There is 1 question to complete.