BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company would like to study the impact of advertising expenditure on sales volume and sales revenue. This is an example of ____ research.
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prescriptive
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causal
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secondary
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exploratory
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qualitative
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Explanation:
Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -Advertising expenditure and sales revenue are also standard positively correlated (r= 0.469 at P0.
Detailed explanation-3: -A positive and significant relationship was also found between advertising and sales.
Detailed explanation-4: -A high advertising-to-sales ratio indicates that advertising expenses were high relative to the sales revenue generated; this could mean the campaign was not successful. A low ratio indicates that the advertising campaign generated high sales relative to the advertising expense.
There is 1 question to complete.