BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
True
|
|
|
False
|
Detailed explanation-1: -WHAT ARE MARKET SEGMENTS? a group of customers who share similar inclinations toward a brand. Mass marketing-means that all customers are treated the same. One to one marketing-that each customer serves as his or her own segment.
Detailed explanation-2: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.
Detailed explanation-3: -Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand’s total addressable market share into smaller groups. Each group, or segment, shares common characteristics that enable the brand to create focused and targeted products, offers and experiences.
Detailed explanation-4: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.