BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Direct distribution
|
|
|
Channel A Distribution
|
|
|
Intermediaries
|
|
|
No distribution
|
Detailed explanation-1: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen.
Detailed explanation-2: -What is the role of Intermediaries in marketing? Intermediaries help a company promote, sell, and distribute its products to its customers. Marketing intermediaries act as middlemen between various stages in the distribution chain. Intermediaries make the accessibility of the products easier for customers.
Detailed explanation-3: -Who are these intermediaries? They could be wholesalers, retailers, distributors, or brokers, for example.