BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Width
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Depth
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Detailed explanation-1: -Product mix width: Product width, also called product breadth, refers to the total number of product lines sold from a given company.
Detailed explanation-2: -#1 Width. Width, also known as breadth, refers to the number of product lines offered by a company.
Detailed explanation-3: -Width:-The width of the product mix refers to how many product lines the company carries. For Example:-proctor & gamble markets a fairly wide product mix consisting of many product lines including. food, household, cleaning, mechanical, cosmetics and personal care products.
Detailed explanation-4: -A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line.
Detailed explanation-5: –Product mix width refers to the number of different product lines the company carries.-Product mix length refers to the total number of items a company carries within its product lines.-Product mix depth refers to the number of versions offered for each product in the line.