BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A trade character is the visual personification of a particular brand, merchandise, or advertiser.
A
True
B
False
Explanation: 

Detailed explanation-1: -A trade character is the visual personification of a particular brand, merchandise, or advertiser. True or False? Trade characters are also known as advertising mascots. This could be either a good or a service with monetary value that satisfies customer’s needs and wants.

Detailed explanation-2: -A trade character is a fictional, animate. being or animated object that has been created for the promotion of a. product, service, or idea.

Detailed explanation-3: -The advantage of using trade character is that it allows for easy brand recognition and brand awareness. The character is either fictional, animated, or real. A human component in the trade character helps the brand create a fun and interesting perception (such as McDonald’s).

Detailed explanation-4: -A brand name doesn’t have much value if no one can remember it. Find a name that is simple, easy to pronounce, and evocative. Brighter Naming suggests keeping things “short and sweet, ” and making sure that whatever name you choose can be easily spelled and searched for online.

Detailed explanation-5: -Brand image is a consumer’s interpretation of your company and its products and services. It takes form inside the consumer’s mind based on their experiences and interactions, as well as their perception of your company’s mission and values.

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